1978
On Jan 1, Mr Stanley Chu, Chairman of the Adsale Group established "Adsale People Ltd" with his friends, aiming at promoting China trade. The group offered media representation, translation, printing and direct mailing services. In the same year, Adsale's first industrial magazine, TECHNOVA, was published, with free circulation to industry users and readers in China.
1980
Adsale staged International Exhibition on Tools and Machine Tools in Guangzhou, one of the first commercial exhibitions in China after China's open door policy in 1978. In the same year, Adsale published the first edition of the China Trade Handbook and acted as the exclusive advertising representative of Wall Street Journal (WSJ) of US in China. 3 China supplements were organized in WSJ to introduce China's enterprises and their products. Other than WSJ, Adsale also acted as advertising representative of the Financial Times of London, Handelsblatt of Germany, Nihon Keizei Shimbun of Japan, etc. for the China market between 1979-89.
1981
International Exhibition on Packaging Machinery and Materials was held in Guangzhou with over 100 exhibitors and a few country pavilions
1982
China Plastic and Rubber Journal (CPRJ) was launched.
1983
The first edition of Chinaplas was held in Beijing. The show is now the largest plastics and rubber show in Asia with over 130,000 sqm gross in Shanghai in 2008. In 1983, the first issue of China Textile and Apparel Journal (CTA) was published.
1984
The first edition of ShanghaiTex was held in Shanghai and it reached 120,000 sqm gross in Shanghai in 2007. The 2nd edition of the China Trade Handbook and the Directory of Companies in China Trade, etc. were published.
1987
Adsale organized Telecomp China and received the sponsorship from the European Union (EU). Adsale was the first organizer in Asia having the EU sponsorship for its event. Moreover, for the first time, Chinaplas earned EUROMAP's support as the exclusive sponsor in China's plastics and rubber show.
1989
Adsale is the only overseas organizer who maintained a full program of exhibitions in China between 1989 to 1991, when the China market was in relative doldrums.
1990
Adsale co-organized the first Vietnam International Trade Fair in Hanoi. The English journal, namely Journal for Asia on Textile and Apparel (ATA), was launched and its circulation is audited by Audit Bureau of Circulation.
1992
Adsale organized the first edition of Vietnam Telecomp. Due to the shortage of space in Vietnam at that time, Adsale invested over USD2 million in 1994 in the construction of Kasati Exhibition Centre in Ho Chi Minh City, providing 6,300 sqm of exhibition space.
1994
Adsale received the Best Overseas Organizer Award presented by China Council for the Promotion of International Trade (CCPIT) Head Office
2000
To meet the general trend of e-commerce, Adsale.com Limited was established to provide an e-commerce platform for the connection of both buyers and sellers. In the same year, to consolidate the systematic management and project organization, Adsale Exhibition Services Ltd attained ISO 9002 quality management certification and became the first exhibition organizer in Asia Pacific region to obtain this international certification.
2001
Adsale launched "Adsale Industry Portal" - www.2456.com and hosted 5 industry portals, covering automotive, textile, packaging, plastics and rubber and machine tools, to provide trade professionals with the latest market, technology and trade shows updates.
2002
Mr. Stanley Chu started to serve as the Chairman of Hong Kong Exhibition and Convention Industry Association (HKECIA). Mr. Chu is now serving his fourth term of Chairmanship till 2010.
2003
Mr. Stanley Chu was being elected as one of the 10 most outstanding personnel in the China's exhibition industry. He was re-elected again in 2005 and 2007 for his contribution to the industry.
2006
Adsale becomes a UFI member and 7 of its exhibitions receive UFI endorsement.
2007
Adsale is widely recognized as a leading international exhibition organizer in China and Vietnam. Adsale organized exhibitions in the year with 32 official pavilions, 5,959 exhibitors and 339,517 trade visitors, covering 383,500sqm gross of exhibition space.
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"Since early eighties, P.R. China has been ranking among the top positions of the Italian plastics and rubber machinery export classification."
"This record is the bright result of the cooperation between many Italian manufacturers and many Chinese plastics and rubber processors."
"A decisive contribution to a so fruitful cooperation has been given since the very beginning by, first of all, CHINAPLAS (an international window that has always seen a large participation of Italian exhibitors) and CHINA PLASTIC & RUBBER JOURNAL (a technical magazine that hosted many ads and editorials concerning the sectoral made in Italy)."
Riccardo Comerio
Chairman
ASSOCOMAPLAST
意大利塑料橡膠機械及模具製造商協會
"Italian manufacturers of textile machinery consider Adsale Group and its publications to be a very important partner for providing information about their new products and also for monitoring the needs of Asian customers in a geographic area with an increasing concentration of textile and textile machinery markets."
"During the thirty-year history of Adsale Group, we have been able to appreciate the wide ranging and complete coverage of all news from the world of textiles. Analysis of the most important subjects at any given time has enabled Italian operators to take their strategic decisions with a widespread kit of useful information."
Paolo Banfi
President
ACIMIT - Association of Italian Textile Machinery Manufacturers
意大利紡織機械製造商商會
"Adsale has always been a very useful channel to introduce Spanish companies and promote Spanish products and has now become a symbol of quality and service which is unparalleled in China."
Jesus Castillo Abascal
Promotion, Investment and Trade Director
Economic & Commercial Office. Embassy of Spain
西班牙領事館 – 經濟及商業部
"Eumabois and the European woodworking machinery manufacturer associations were among the first customers/friends of Adsale in the early eighties, as they began to explore the great Chinese market and its countless resources and potential."
"The Adsale Group - with its managers and staff - has guided European countries by the hand through this totally new and different world. The number of companies eager for contacts with China has grown exponentially over the years and collaboration has reached remarkable levels in terms of both sales and production."
"Technological agreements and Chinese industriousness have given rise to the creation of hundreds of manufacturing companies and trade with European industry is taking on an increasingly complex and satisfying character."
Franz-Josef Buetfering
President
EUMABOIS
歐洲木工機械製造商協會
"CHINAPLAS has become – among a broad and still growing number of competing trade shows in mainland China – the exclusive, well known and highly appreciated forum for the plastics and rubber industries in China and a major foothold for European exhibitors."
"Over this long period of time, Adsale was acting as a bridge to China for European companies. Starting at times when business with customers in this part of the world was not as easy and not business as usual as it is now, the name Adsale has been a synonym for its staff, for individuals who always have been reliable partners for EUROMAP. They are dedicated to service their clients best, they are professionals, open and willing to improve the company’s services from each show to the next."
| Bernhard Merki |
Thorsten Kuhmann |
| President |
Secretary General |
| EUROMAP |
EUROMAP |
| 歐洲塑料和橡膠工業機械製造商協會 |
"In Adsale’s three decades, the company has demonstrated that it is one of the true pioneers and premier organizers of exhibitions in the Chinese mainland. Moving from strength to strength, Adsale has been able to add incremental value to those doing business in the Asia-Pacific region through its innovative and integrated approach to exhibitions, trade publications and online media in more than 20 related industries."
"It is also noteworthy that Adsale has emerged stronger from the challenges that we in our industry have faced over the years. Through prudent management and superb customer service practices, Adsale has overcome the Asian financial crisis, 9/11 and SARS to become one of our industry’s leading lights."
Fred Lam
Executive Director
Hong Kong Trade Development Council
香港貿易發展局
"All of us at the International Association of Exhibitions and Events (IAEE) wish to take this opportunity to congratulate you and all of our friends and colleagues at Adsale Exhibition Services on the occasion of your 30th anniversary in business."
"Not only is attaining 30 years in business an impressive achievement by itself, but to have done so while building your reputation for excellence each step along the way is truly noteworthy."
"We are very pleased and proud to be able to include Adsale Exhibitions as a member of the International Association of Exhibitions and Events."
Steven Hacker, CAE
President
IAEE - International Association of Exhibitions and Events
國際展覽與項目協會
"We collaborated together for many years and collaboration was, yesterday, and, still today, of course, is, great! Adsale is a real bridge between Italian shoe trade and Chinese shoe factories. Our collaboration is always close and friendly. As Italian Shoe Trade Association we’ll continue to offer, every year, our support for every initiative of Adsale Group."
Massimo Donda
President
Italian Shoe Trade Federation (Federcalzature)
意大利鞋業零售商協會
"Italian Trade Commission has successfully bridged the information gap through your broad network of Adsale group and introduced Italian companies to the Chinese market thanks to your platform."
"In the past two decades, Italian Trade Commission and Adsale group both have witnessed and experienced the remarkable economic growth and impressive social advancement occurring in China. We love to see that fruitful collaboration will continue."
Antonino Laspina
Coordinator of ICE’s Office in China
Italian Trade Commissioner (ICE) in Beijing
意大利貿易委員會中國辦事處
"Chinaplas nowadays is the leading event for the plastics and rubber industries in Asia. The current standing of Chinaplas can be attributed to two broad success factors : Adsale’s professional and ambitious management and Messe Dusseldorf ‘s long-standing history in staging events for the plastics industry at home and abroad. And with the continued co-operation of the two partners, Chinaplas is poised to flourish with every coming events."
"As partners, Adsale and Messe Duesseldorf China Ltd have introduced the now well established China Shoes / China Shoetec to China. As the leading meeting point for Chinese shoe producers and international buyers, shoe machinery manufacturers and shoe producers, China Shoes / China Shoetec is a successful offspring of the world leading event for the shoe industry – GDS show."
Werner Matthias Dornscheidt
President and CEO
Messe Dusseldorf GmbH
杜塞爾多夫展覽機構
"I honestly feel that you (Mr Stanley Chu) are one of the most dynamic persons, for establishing and improving the relations of all the countries with business in plastics through Chinaplas Exhibition."
Arvind Mehta
President
Plastindia Foundation
印度塑料基金會
"We have all watched with great interest as the exhibition industry in China has grown over the years. In 2006, Adsale joined the ranks of the finest international exhibition organisers by becoming a member of UFI. Since then six exhibitions organised by Adsale have earned the "UFI Approved Event" quality label. This label is a guarantee to both exhibitors and visitors alike that the event organiser meets strict international exhibition industry standards. "
"I am convinced that Adsale will continue to grow and to provide value-added services to facilitate business opportunities. "
Cliff Wallace
President
UFI - The Global Association of the Exhibition Industry
國際展覽業協會
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